Location:
US-AZ - PhoenixPosition Type:
Full TimeVirtual Eligible:
YesJob Category:
MarketingRef #:
6697About the Position:
A SEO Content Specialist crafts title tags, meta descriptions, image alt text, page headers supporting copy and implements on-page optimizations to support the overall content marketing strategy across the university. Additionally, a SEO Content Specialist creates content briefs with SEO requirements, edits existing copy to incorporate optimization and sets requirements for image and video assets.
What You'll Do:
1. Ensure all content on phoenix.edu is properly optimized, does not cannibalize other content on the site and aligns with our overall content strategy; help to create and support marketing content to socialize and use for social media purposes; assist in developing and executing communication/content strategies.
2. Execute all on-page optimization for title tags, meta descriptions, header tags, supporting body copy, images, videos, link building, keyword ranking and overall site architecture and content optimization in accordance with strategies to increase search engine traffic and conversions to the University's website through SEO techniques.
3. Help to drive organic growth through digital marketing; support digital marketing initiatives across multiple teams throughout the marketing department via optimizations, editing and writing when needed.
4. Track projects throughout the entire content creation process to ensure recommendations and optimizations remain intact.
5. Maintain current knowledge of SEO, search engine, social media and internet marketing industry trends and developments to ensure the University's SEO and search engine techniques remain current.
6. Perform other duties as assigned or apparent.
NOTE: The primary accountabilities above are intended to describe the general content and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the primary accountabilities listed above. Specific goals or responsibilities will be documented in the incumbents' performance objectives as outlined by the incumbents' immediate supervisor or manager.
Job Supervisory Responsibilities
None
MINIMUM EDUCATION AND RELATED WORK EXPERIENCE:
ADDITIONAL QUALIFICATIONS:
#LI-SM1
As an Equal Opportunity employer, we particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.
If you are an active-duty military member seeking employment when off-duty, compliance with Department of Defense Joint Ethics Regulation, 5500-7-R, is required prior to starting employment with University of Phoenix. You are advised to contact your base Judge Advocate General to seek such approval and answer any questions. Pay Range The annual pay range for this position is $47,100 (minimum), $68,900 (midpoint), and $90,700 (maximum).* Pay Range The hourly pay rate range is $19.90 (minimum), $27.84 (midpoint), and $35.77 (maximum). The annualized amount, not including eligible overtime pay, is $47,100 (minimum), $68,900 (midpoint), and $90,700 (maximum).*Salary minimum
$47,100Salary midpoint
$68,900Salary maximum
$90,700Manual Salary maximum
74400 Your work is critical to helping adult learners achieve their dreams, and we're committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work-life balance goals. Full-time employees are eligible for:Hourly midpoint
27.84Hourly minimum
19.90Hourly maximum
35.77Manual Hourly Midpoint
0.00Manual Hourly Minimum
0.00Manual Hourly Maximum
0.00CA Hourly Rate/Range
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