Job Description
DESCRIPTION
Interested in working on an innovative and high-impact business that is changing the way customers think about grocery? Amazon is looking for a bright, customer obsessed, and motivated individual to join the Amazon Fresh Growth Marketing & Impact team.
Amazon Fresh is a new grocery store designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in-store or online.
We are looking for an experienced Sr. Product Marketing Manager to join the NA Amazon Fresh Growth Marketing & Impact organization to lead Investment Planning and Marketing Efficiency workstreams to drive the highest return across our marketing touchpoints including Paid Media, Performance Marketing, Sales Discounts and In-Store Marketing. This involves collaborating with channel managers & program owners on monthly, quarterly, and annual budget allocation and optimizations, making data-driven decisions to optimize marketing forecasts and investments through cross-functional partnerships.
This product marketing leader will be passionate about unlocking innovative Marketing Measurement solutions by diving deep into channel fundamentals and data to inform business requirements, and think strategically about our marketing investments. This person will think through complex business challenges, like how we track value of our digital campaigns to physical store actions and the interplay of different marketing channels as drivers to incremental topline growth. An entrepreneurial spirit, a data driven mindset, and the ability to work effectively with a large number of partners and stakeholders are some of the key skills we are looking for.
Key job responsibilities
• Growth & Marketing Strategic Investment Planning Cycles: This role leads and owns the monthly, quarterly, and annual planning cycles for marketing budgets, ensuring we are anchoring investments to support the organization's strategic priorities and growth building blocks to maximize business impact. They foster partnerships with marketing, finance, category and other stakeholders to align on mechanisms, performance evaluation, and investment strategies.
• Marketing Spend Portfolio Optimization: This role is responsible for raising the bar on budget stewardship by developing scalable lightweight mechanisms to forecast and track investment and then leveraging these to recommend adjustments to marketing investments across channels and campaigns to achieve the highest return on investment (ROI).
• Upleveling Investment Efficiency Metrics: This role owns the standardization of performance, efficiency, and success metrics across a large array of marketing channels by collaborating with investment owners across promotions, media, and activations to determine the available data points for comparable measurement.
BASIC QUALIFICATIONS
- Bachelor's degree
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience presenting metrics and progress to goal to senior leadership
- Experience with A/B Testing or Multi-Variate Testing or both
- Experience working with Financial Income Statements and Revenue/Investment Planning.
Job Tags
Full time,